How to increase value to the ad impression
Last February I attended IAB’s Annual Leadership Meeting in Miami. One of the speakers that held my attention the most was Dr.Magid Abraham, President, CEO and co-founder of comScore. His presentation...
View ArticleWhat is a brand-safe advertising environment?
Last March 20th, comScore published an article relevant to a larger research initiative they’re working on that spelled out how an average of 72% of all campaigns run ad impressions on inappropriate...
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